Adobe Illustrator

Project Goal:
Design a one-sheet in support of Halo Top’s Sales team to promote Halo Top’s efforts and participation in National Ice Cream Day.
Design Strategy:
Halo Top Pops served as an anchor to the one-sheet design. Bold text, bright colors, playful iconography, and graphics are used to convey visual hierarchy to the varied focuses of events and campaigns that were a focus of Halo Top's participation in 2019’s National Ice Cream Day.