Digital Designer


Project Goal:
Halo Top’s Scoop Shop catering brings the beloved better-for-you ice cream from the home freezer to catered events. This email marketing project was needed to inform customers of Halo Top's Scoop Shop catering.
Design Strategy:
The email content is broken down with digestible visual hierarchy that is user-friendly and aims to be consumer engaging, expressed through graphics and iconography designed after Halo Top’s playful and fun branding.